Résumé : S’inscrivant dans le cadre de la sémantique interprétative, l’objet d’analyse de cette étude est une campagne publicitaire par affichage, commandée par le syndicat des vignerons des vins de champagne. Il s’agit de montrer comment un mécanisme sémantique, à savoir la tension entre deux domaines, est utilisée et articulée dans un dispositif polysémiotique à visée persuasive.
Pour citer ce document
CARINE DUTEIL et CHRISTINE FÈVRE-PERNET (2023) «La déconstruction sémantique comme effet publicitaire.», [En ligne], Volume XXVII - n° 4 et Volume XXVIII - n° 1 (2023). Coordonné par Créola Thenault-Baltaretu,
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